The Appearance

The Appearance1996


An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Released
21. 5. 2026
Runtime
40 min
Genres
Documentary
Certification
NO
Country, language
DE · DE
Community rating
5.8 · 4 votes