Season 6

Pointer · Season 6

Maken de vele ongezonde reclames ons dik en ziek?S06E09


We receive tens of thousands of food advertisements every year: KFC as a Christmas meal on TV, Snickers bars in online videos and Coca-Cola on billboards. At least three-quarters of all those food advertisements are about unhealthy food; produce more than a billion euros annually. Meanwhile, 2.6 million Dutch people are already in favor of the government's one lifestyle program after another. The call for an advertising ban - just like with tobacco - is increasing, but doesn't all that temptation make healthy living much more difficult for the vulnerable? Who are actually the biggest advertisers and do they want to stop?

Aired
1. 8. 2026
Runtime
25 min

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