Jordan Blake
By the Numbers: Other Mommy Fell 70% — What a D+ CinemaScore Costs in Weekend Two
Other Mommy's second weekend is in: $8.35M, down 70% from a $27.8M opening, the steepest drop in a six-film CinemaScore sample. The best and worst grades sit at opposite ends of the chart, and everything from B+ to C+ lands inside 3.6 points.
Jordan Blake
By the Numbers: Verity Fell 64%, Resident Evil Fell 62% — What the Audience Grade Actually Predicts
A C+ movie and a B+ movie lost almost exactly the same share of their audience in weekend two. I lined up this fall's five wide releases, CinemaScore against second-weekend hold, to see what the grade really tells you. It tells you something, just less than the trade-press shorthand suggests.